I’m a Full-Stack Designer with over a Decade of Experience in Product and Communications Design for Tech Companies and Creative Agencies

 

 

Experience

Director of Product Design, Matic

Series A funded InsurTech startup that was a finalist at TechCrunch Disrupt SF 2017.
San Francisco, California, August 2018 – Present

  • Build a comprehensive brand system that aligns design, company image, tone of voice, and growth strategy with the CEO.

  • Architect a scalable UI design system in coordination with Product and Engineering.

  • Define product vision and roadmap with Product and Growth.

  • Create user-focused designs and design processes, from low fidelity sketches to high resolution prototypes, informed by market analysis and customer data.

  • Establish the foundations of a product design team culture and mentor junior design talent.

Senior Product Designer (Team Lead), Womply

$50 million Series B funded startup with a SaaS finance and marketing product for small businesses in America.
San Francisco, California, January 2018 – August 2018

  • Nominated as Employee of the Month for June and July of 2018, a company-wide recognition.

  • Collaborated cross-functionally with Product, Engineering, Sales, and Customer Success to improve the customer experience and raise NPS from a negative double digit score to a positive double digit one.

  • Implemented robust end to end product design processes and toolsets of research, UX, and UI design in coordination with Product and Engineering.

  • Created user-focused designs, from low fidelity sketches to high resolution prototypes, informed by market analysis and customer data.

  • Established the foundations of a product design team culture and mentored junior design talent.

Design Director, Addo Label

iOS software design and development company.
San Francisco, California, November 2013 – December 2017

  • Performed the full-stack of product design and marketing for iOS apps, from early stage ideation to UX research, wireframing and prototyping, to UI design, iconography and brand design systems.

  • Featured by Apple in the App Store’s Productivity category, and in the U.S. tech press from Jim Dalrymple, MacStories, AppAdvice, and MacSparky, and internationally from AppGefahren, AppEvent, Guyedwire, and MakeMac, among many others.

Creative Director + Partner, Elative

Multi-disciplinary creative agency with offices in New York and San Francisco.
San Francisco, California, September 2008 – October 2014

  • Led design, engineering, and marketing teams in turning high-level client briefs into focused branding projects, web and app launches, and marketing campaigns.

  • Grew a creative agency to a million dollars in revenue.

  • Managed relationships with clients such as University of California, FishEye Wines, Women 2.0, Levi’s, Big House Wines, Public Health Institute, and Tiësto.

  • Executed marketing campaigns for Stanford Jazz Workshop across digital, print, and experiential channels that resulted in 2011 having the most enrollments ever. 2012 saw a 10% increase and unprecedented interest for the summer festival. And 2013 was yet another record year.

Content Manager of Web Marketing, Avid

World leader in pro audio/video with products such as Pro Tools and Media Composer.
Daly City, California, May 2007 – August 2008

  • Performed UI/UX design, motion graphics, front-end coding, and web copywriting.

  • Created microsites, email newsletters, YouTube channels, and other digital marketing assets.

  • Executed the web launches for new products, many of which were in new product categories, such as Eleven, Transfuser, and Structure.

Product Specialist for New England, Avid

World leader in pro audio/video with products such as Pro Tools and Media Composer.
Boston, Massachussetts, June 2006 – May 2007

  • Executed in-store marketing and advertising campaigns at authorized resellers.

  • Trained employees at authorized resellers on Avid product lines and services.

Visiting Artist Coordinator for Music Technology Division, Berklee College of Music

Largest independent college of contemporary music in the world.
Boston, Massachussetts, September 2004 – December 2006

  • Planned and implemented promotional campaigns for Music Technology events.

Recording & Mixing Engineer, Waltz Audio Studios

Music studio in Boston with clients such as Bobby Brown.
Boston, Massachussetts, January 2005 – December 2005

  • Recorded and mixed music projects for studio clients.

 

 

My Diverse Background in Arts and Marketing includes Two Bachelor’s Degrees

 

 

Education

Bachelor of Fine Arts (BFA) in Web Design & New Media, Academy of Art University

Largest privately owned art and design school in America.
San Francisco, California, June 2005 – December 2010

  • Studied digital design, including web, print, branding, motion graphics, photography, and imaging.

  • 3.34 GPA in the Web Design & New Media major.

Bachelor of Music in Music Business/ Management + Electronic Production & Design, Berklee College of Music

Largest independent college of contemporary music in the world.
Boston, Massachussetts, January 2004 – December 2006

  • Studied marketing and core business concepts in the MB/M major, as well as sound design and music production for advertising in the EP&D major.

  • Summa Cum Laude with a 4.0 GPA in the Music Business/Management major + 3.88 GPA in the Electronic Production & Design major.

  • Berklee Entering Student Talent (BEST) Award.

  • Berklee Achievement Scholarship (BAS) Award.

  • Music Technology Division Achievement Award.

  • MB/M Dept. Achievement Award.

  • EP&D Dept. KAO Infosystems Scholarship Award.

  • MB/M Dept. NAMM Scholarship Award.

Partial Completion of a Bachelor of Music (BMus) in Music Composition + Flute Performance, Royal College of Music

Worldwide #2 performing arts institution according to QS World University Rankings.
London, United Kingdom, August 2002 – June 2003

  • Studied with Head of Composition, Julian Anderson.

  • RCM Scholarship Award.

High School Diploma, Milton Academy

Independent prep school with alumni such as Robert F. Kennedy and T.S. Elliot.
Milton, Massachussetts, August 1998 – June 2002

  • ASCAP Young Composer Awards Honorable Mention.

  • New England Conservatory Prep Division Composition Award.

  • Principal Flutist, Massachusetts All-State Orchestra.

 

 

Skills

Primary Roles

  • UX Research & Design

  • UI Design

  • Branding Design

  • Print Design

  • Project Management

Secondary Roles

  • Copywriting

  • Motion Graphics & Video

  • Photography

  • Front-End Coding

  • Sound Design

Software Tools

  • Adobe Creative Cloud

  • Bohemian Sketch

  • InVision Studio

  • Maxon Cinema 4D

  • Avid Pro Tools

Online Tools

  • InVision Enterprise

  • Zeplin

  • Basecamp

  • Asana

  • JIRA

 

 

Activities

Hobbies

  • Goalie in SFAHL and SIAHL@OK hockey leagues.

  • Tenor in choirs with performances at Davies Symphony Hall, Outside Lands, and The Fillmore.

Volunteering