Experience

Senior Manager, Product Design (Fleet Management), Motive

Series F to Series G funded startup (valued at almost three billion dollars) for fleet management hardware and software solutions.
San Francisco, California (Remote), July 2023 – Present

• Leading the product design efforts for fleet operations.

• Crafting the vision for incorporating AI into our fleet tracking products.

• Guiding the product design discipline across our fleet management experiences; Fleet Foundations, Tracking, Dispatch, Maintenance, Fuel, and Compliance.

• Managing a team of 7 product designers.

Senior Manager, Product Design (Core Experiences), Motive

Series E to Series F funded startup (valued at over two billion dollars) for fleet management hardware and software solutions.
San Francisco, California (Remote), February 2022 – July 2023

• Lead the product design efforts to go beyond trucking and diversify the industries we serve.

• Guided the product design discipline across our core experiences; Safety, Compliance, Tracking, Dispatch, Fuel, Maintenance.

• Managed a team of 5 product designers.

Staff Product Designer, Motive

Series D to Series E funded startup (valued at over a billion dollars) for fleet management hardware and software solutions.
San Francisco, California (Remote), November 2020 – January 2022

• Lead the 0 to 1 initiative for our native Dispatch product for dispatchers and fleet managers.

• Senior most product designer, and first Staff level hire on the design team.

Head of Design, Backbone

Seed to series A funded CannabisTech B2B startup for cannabis and hemp manufacturing. 
San Francisco, California (Remote), November 2019 – September 2020

• Crafted an in-house rebranding to improve design quality and market positioning that resulted in a 275% increase in web traffic.

• Collaborated on re-focusing strategy from manufacturing software to supply chain platform as part of company leadership.

• Architected a scalable UI design system in coordination with Product and Engineering.

• Established tools (Miro, Coda, and Figma), and processes for collaboration as a distributed company.

Director of Product Design, Matic

Series A funded InsurTech B2C and B2B2C startup that was a finalist at TechCrunch Disrupt SF 2017.
San Francisco, California (Hybrid), August 2018 – July 2019

• Built a comprehensive brand system that aligned design and growth strategy and reduced the messaging tension between our B2C and B2B2C efforts.

• Architected a scalable UI design system in coordination with Product and Engineering, which significantly reduced Engineering costs for customizing insurance quoting engine for each carrier.

Senior Product Designer (Team Lead), Womply

Series B funded B2B2C startup with a SaaS finance and marketing product for small businesses.
San Francisco, California (On-Site), December 2017 – August 2018

• Collaborated cross-functionally with Product, Engineering, Sales, and Customer Success to improve the customer experience and raise NPS from negative double digits to positive double digits.

• Nominated as Employee of the Month for June 2018 and July 2018, a company-wide recognition. 

• Implemented processes for user feedback with Sales and Customer Success, pencil/paper for UX exploration, Sketch for UI design, and InVision Enterprise for prototyping and Engineering handoff.

Design Director, Addo Label

iOS software design and development company with B2B clients and their own B2C apps.
San Francisco, California (Remote), November 2014 – November 2017

• Featured by Apple in the App Store, and in the U.S. by Jim Dalrymple, MacStories, AppAdvice, and MacSparky, and internationally by AppGefahren, AppEvent, Guyedwire, and MakeMac.

Creative Director + Partner, Elative

Multi-disciplinary creative agency with B2B and B2C clients.
San Francisco, California (On-Site), September 2012 – October 2014

• Grew a creative agency to a million dollars in revenue with clients such as University of California, FishEye Wines, Women 2.0, Levi’s, Big House Wines, Public Health Institute, and Tiësto.

Lead Designer, Elative

Multi-disciplinary creative agency with B2B and B2C clients.
San Francisco, California (On-Site), September 2008 – August 2012

• Led Stanford Jazz Workshop projects that resulted in 2011 having the most enrollments ever. 2012 saw a 10% increase and 2013 was yet another record year.

Content Manager of Web Marketing, Avid

B2C public tech corporation that’s the leader in pro audio/video with Pro Tools and Media Composer.
Daly City, California (On-Site), May 2007 – August 2008

• Crafted the international digital launches for new products and new product categories, such as Pro Tools 8, Venue, Eleven, Transfuser, and Structure.

Product Specialist for New England, Avid

B2C public tech corporation that’s the leader in pro audio/video with Pro Tools and Media Composer.
Boston, Massachussetts (Remote), June 2006 – May 2007

• Trained employees and executed in-store marketing at New England region Guitar Center stores.

Visiting Artist Coordinator for Music Technology Division, Berklee College of Music

Largest independent college of contemporary music in the world.
Boston, Massachussetts (On-Site), September 2004 – December 2006

• Planned and implemented promotional campaigns for Music Technology events.

Recording & Mixing Engineer, Waltz Audio Studios

Music studio in Boston with clients such as Bobby Brown.
Boston, Massachussetts (On-Site), January 2005 – May 2006

• Recorded and mixed music projects for studio clients.

Education

Bachelor of Fine Arts (BFA) in Web Design & New Media, Academy of Art University

Largest privately owned art and design school in America.
San Francisco, California (Online, then On-Site), June 2005 – December 2010

• 3.34 GPA in the Web Design & New Media major.

• Studied digital design, including web, print, branding, motion graphics, photography, and imaging.

Bachelor of Music in Music Business/ Management + Electronic Production & Design, Berklee College of Music

Largest independent college of contemporary music in the world.
Boston, Massachussetts (On-Site), January 2004 – December 2006

• Summa Cum Laude with a 4.0 GPA in the Music Business/Management major + 3.88 GPA in the Electronic Production & Design major.

• Studied marketing and core business concepts in the MB/M major, as well as sound design and music production for advertising in the EP&D major.

• Earned merit-based Berklee Entering Student Talent (BEST) Award.

• Earned merit-based Berklee Achievement Scholarship (BAS) Award.

• Earned merit-based Music Technology Division Achievement Award.

• Earned merit-based MB/M Dept. Achievement Award.

• Earned merit-based EP&D Dept. KAO Infosystems Scholarship Award.

• Earned merit-based MB/M Dept. NAMM Scholarship Award.

Partial Completion of a Bachelor of Music (BMus) in Music Composition + Flute Performance, Royal College of Music

Worldwide #2 performing arts institution according to QS World University Rankings.
London, United Kingdom (On-Site), August 2002 – June 2003

• Studied with Head of Composition, Julian Anderson.

• Earned merit-based RCM Scholarship Award.

High School Diploma, Milton Academy

Independent prep school with alumni such as Robert F. Kennedy and T.S. Elliot.
Milton, Massachussetts (international boarding student from Korea), August 1998 – June 2002

• Earned Honorable Mention at ASCAP Young Composer Awards.

• Earned Composition Award at New England Conservatory Prep Division.

• Principal Flutist, Massachusetts All-State Orchestra.

Middle School, Fay School

Oldest junior boarding school in America.
Southborough, Massachussetts (international boarding student from Korea), August 1997 – June 1998

• Ice hockey goalie, also played football and lacrosse.

Skills

Roles

• UX/UI Product Design

• Prototyping with AI

• UX Research

• Branding & Print Design

• Design Leadership

• Design Operations

Tools

• Figma + Make + FigJam

• v0

• Framer

• Adobe Creative Cloud

• Affinity

• Miro

Activities

Hobbies

• Goalie in SFAHL and SIAHL@OK hockey leagues (including the only LGBTQ hockey team in the Bay Area, the San Francisco Earthquakes).

• Tenor in choirs with performances at Davies Symphony Hall, Outside Lands, and The Fillmore.

Volunteering

• Class Rep at Creative Arts Charter School.