Anchor Brewers & Distillers

Summary

As one of my senior projects at Academy of Art University, I did a complete rebranding of Anchor, which at the time was being renamed from ‘Anchor Brewing’ to ‘Anchor Brewers & Distillers,’ as well as a redesign of the branding and packaging for their four seasonal brews.

The name change, which coincided with a change in ownership, seemed like a good opportunity to explore a rebranding. Also, the brand historically hasn’t had good design consistency, which particularly seems like a missed opportunity when it comes to their four seasonal brews.