With Addo Label’s first in-house and completely native iOS app, we focused on as simple a technical project as we thought viable.

This gave us the opportunity to challenge our branding, user experience, and user interface design talents to be inviting yet bold enough to cut through in a saturated App Store environment and create what we think is the most polished and beautiful tally counter app available on iOS.

Counters• was featured by Apple in the App Store’s Productivity category and received positive reviews and recommendations in the U.S. from Jim Dalrymple, MacStories, AppAdvice, and MacSparky, and internationally from AppGefahren, AppEvent, Guyedwire, and MakeMac, among many others.





  • Identity Brief
  • Logo Design
  • SEO Strategy
  • Copywriting


  • Project Strategy
  • User Experience
  • App Interface
  • Digital Advertising
  • Email Template



“I love apps that do one thing and do it really well. This looks great.”

Jim Dalrymple, The Loop

“This is a small niche, but one I’m glad to fill with my iPhone.”

David Sparks, MacSparky

“A simple, focused app that keeps tabs on how many times you do… well, anything. It looks great.”

Cody Fink, MacStories