Experience

Senior Manager, Product Design (Maintenance), Motive

Series G to Pre-IPO startup (valued at over $3 billion) for fleet management solutions
San Francisco, California (Remote), Jan 2023 – August 2026

• Led 0-to-1 product design for Motive Maintenance, extending the fleet management platform into full maintenance operations and establishing the design direction for a new core product pillar

• Established an AI-first design and prototyping workflow that cut prototype cycle time from 12 months to 3 months and accelerated stakeholder review and customer validation cycles

Senior Manager, Product Design (Fleet Management), Motive

Series F to Series G startup (valued at almost $3 billion) for fleet management solutions
San Francisco, California (Remote), July 2023 – Dec 2026

• Led product design across a Fleet Management organization that grew revenue 30% year over year, setting direction across Fleet Foundations, Tracking, Dispatch, Maintenance, Fuel, and Compliance

• Defined the design vision for AI in fleet tracking workflows, focusing on how fleet managers could interpret operational data and act more efficiently

• Designed Motive’s scalable live fleet view for enterprises with 200,000+ assets, improving load times from multiple minutes to under 2 seconds; the experience was subsequently adopted as the dashboard homepage for all customers

• Hired and developed 8 product designers and design managers across levels from entry-level to staff, using career coaching, design critiques, and performance feedback to scale the fleet design organization

Senior Manager, Product Design (Core Experiences), Motive

Series E to Series F startup (valued at over $2 billion) for fleet management solutions
San Francisco, California (Remote), February 2022 – July 2023

• Led product design strategy supporting Motive’s expansion beyond trucking into additional physical-operations industries, adapting core fleet experiences for broader customer needs

• Directed design across Safety, Compliance, Tracking, Dispatch, Fuel, and Maintenance, creating greater consistency across Motive’s core product experience

• Architected contextual idling coaching for the Fuel Hub that reduced heavy-duty idling by 15%+ and generated approximately $210,000 in annual savings per 100 trucks

• Managed and coached a team of 6 product designers across multiple product areas

Staff Product Designer, Motive

Series D to Series E funded startup (valued at over $1 billion) for fleet management solutions
San Francisco, California (Remote), November 2020 – January 2022

• Led 0-to-1 product design for Motive’s native Dispatch product, translating complex dispatcher and fleet-manager workflows into a new integrated fleet-management experience

• Joined as Motive’s first Staff Product Designer, helping establish the senior IC bar and design practices across the organization as the company scaled

• Owned customer research for Motive’s 0-to-1 Dispatch product, leading interviews and feedback sessions, translating findings into product direction, and establishing a repeatable research process adopted by other teams

Head of Design, Backbone

Seed to Series A CannabisTech B2B startup for cannabis and hemp manufacturing 
San Francisco, California (Remote), November 2019 – September 2020

• Led company-wide design as a member of the leadership team, helping reposition the business from manufacturing software toward a broader supply-chain platform

• Created a new brand system and market positioning that contributed to a 275% increase in website traffic

• Established a scalable design system with Product and Engineering to improve product consistency and development efficiency

• Introduced Figma, Miro, Coda, and distributed design processes that improved collaboration across the remote organization

Director of Product Design, Matic

Series A InsurTech B2C and B2B2C startup, finalist at TechCrunch Disrupt SF 2017
San Francisco, California (Hybrid), August 2018 – July 2019

• Built a comprehensive brand system that aligned product, design, and growth strategy across B2C and B2B2C experiences

• Architected a scalable UI design system with Product and Engineering, reducing engineering effort required to customize the insurance quoting platform for each insurance carrier by 45% and design QA bugs by 70%

Senior Product Designer (Team Lead), Womply

Series B B2B2C startup with a SaaS finance and marketing product for small businesses
San Francisco, California (On-Site), December 2017 – August 2018

• Collaborated cross-functionally with Product, Engineering, Sales, and Customer Success to improve the customer experience, helping raise NPS from negative to positive double digits

• Implemented processes for user feedback, UX exploration, UI design, prototyping, and engineering handoff

• Received company-wide Employee of the Month recognition in June and July 2018

Design Director, Addo Label

iOS software design and development company with B2B clients and their own B2C apps
San Francisco, California (Remote), November 2014 – November 2017

• Led product design for iOS apps that were featured by Apple in the App Store and by international technology publications

Creative Director + Partner, Elative

Multi-disciplinary creative agency with B2B and B2C clients
San Francisco, California (On-Site), September 2012 – October 2014

• Grew a multidisciplinary creative agency to $1M in revenue serving B2B and B2C clients including University of California, Levi's, Public Health Institute, and Tiesto

Lead Designer, Elative

Multi-disciplinary creative agency with B2B and B2C clients
San Francisco, California (On-Site), September 2008 – August 2012

• Led Stanford Jazz Workshop projects that contributed to record enrollment in 2011, followed by 10% growth in 2012 and another record year in 2013

Content Manager of Web Marketing, Avid

B2C public tech corporation that’s the leader in pro audio/video with Pro Tools and Media Composer
Daly City, California (On-Site), May 2007 – August 2008

• Crafted international digital launches for products including Pro Tools 8, Venue, Eleven, Transfuser, and Structure

Product Specialist for New England, Avid

B2C public tech corporation that’s the leader in pro audio/video with Pro Tools and Media Composer
Boston, Massachussetts (Remote), June 2006 – May 2007

• Trained employees and executed in-store marketing across New England Guitar Center locations

Visiting Artist Coordinator for Music Technology Division, Berklee College of Music

Largest independent college of contemporary music in the world
Boston, Massachussetts (On-Site), September 2004 – December 2006

• Planned and implemented promotional campaigns for Music Technology events

Recording & Mixing Engineer, Waltz Audio Studios

Music studio in Boston with clients such as Bobby Brown
Boston, Massachussetts (On-Site), January 2005 – May 2006

• Recorded and mixed music projects for studio clients

Education

Bachelor of Fine Arts (BFA) in Web Design & New Media, Academy of Art University

Largest privately owned art and design school in America
San Francisco, California (Online, then On-Site), June 2005 – December 2010

• 3.34 GPA in the Web Design & New Media major

Bachelor of Music in Music Business/ Management + Electronic Production & Design, Berklee College of Music

Largest independent college of contemporary music in the world
Boston, Massachussetts (On-Site), January 2004 – December 2006

• Summa Cum Laude with a 4.0 GPA in Music Business/Management and a 3.88 GPA in Electronic Production & Design

• Earned merit-based Berklee Entering Student Talent (BEST) Award, Berklee Achievement Scholarship (BAS) Award, Music Technology Division Achievement Award, Music Business/Management Achievement Award, Electronic Production & Design KAO Infosystems Scholarship Award, Music Business/Management NAMM Scholarship Award

Partial Completion of a Bachelor of Music (BMus) in Music Composition + Flute Performance, Royal College of Music

Worldwide #2 performing arts institution according to QS World University Rankings
London, United Kingdom (On-Site), August 2002 – June 2003

• Studied with Head of Composition, Julian Anderson, and earned merit-based RCM Scholarship Award

High School Diploma, Milton Academy

Independent prep school with alumni such as Robert F. Kennedy and T.S. Elliot
Milton, Massachussetts (international boarding student from Korea), August 1998 – June 2002

• Earned Honorable Mention at ASCAP Young Composer Awards

• Earned Composition Award at New England Conservatory Prep Division

• Principal Flutist, Massachusetts All-State Orchestra

Skills

Expertise

• Product Design Leadership

• Design Management

• Product Design Strategy

• People Leadership

• Hiring & Talent Development

• Coaching & Mentoring

• Cross-Functional Leadership

• Customer Research

• 0-to-1 Product Development

• AI Product Strategy

• AI-First Prototyping

• Design Systems

• Design Operations

• Customer Experience

• Fleet Operations

• Physical Operations

• B2B SaaS

• Complex Operational Workflows

Tools

• Replit, Figma Make, Claude, VS Code, v0, Vercel, Github

• Figma

• FigJam, Miro

• Framer