Summary

Digidesign’s foray into the guitar segment of the audio products industry was a significant decision that manifested itself with the launch of the Eleven guitar amp simulation plug-in for Pro Tools systems.

The microsite allowed potential customers to experience the product, appreciate the meticulous work put into ensuring a quality offering, and sign up for the free pre-release extended trial version. 

I also created an email marketing campaign and a spotlight on the Digidesign website homepage to announce the launch of the microsite.

Project

Brand

• Copywriting

Digital

• Project Strategy

• User Experience

• Web Interface

• Digital Advertising

• Email Marketing