Digidesign’s foray into the guitar segment of the audio products industry was a significant decision that manifested itself with the launch of the Eleven guitar amp simulation plug-in for Pro Tools systems.
The microsite allowed potential customers to experience the product, appreciate the meticulous work put into ensuring a quality offering, and sign up for the free pre-release extended trial version.
I also created an email marketing campaign and a spotlight on the Digidesign website homepage to announce the launch of the microsite.
- Project Strategy
- User Experience
- Web Interface
- Digital Advertising
- Email Marketing