Motive (Dispatch)
Summary
Led 0-to-1 product design for Motive’s native Dispatch product, translating complex dispatcher and fleet-manager workflows into a new integrated fleet-management experience
Joined as Motive’s first Staff Product Designer, helping establish the senior IC bar and design practices across the organization as the company scaled
Owned customer research for Motive’s 0-to-1 Dispatch product, leading interviews and feedback sessions, translating findings into product direction, and establishing a repeatable research process adopted by other teams
Project
Brand
Copywriting
Digital
Project Strategy
User Experience
Web Interface
Mobile Design
