Motive (Scalable Fleet View)

 

Summary

  • Led product design across a Fleet Management organization that grew revenue 30% year over year, setting direction across Fleet Foundations, Tracking, Dispatch, Maintenance, Fuel, and Compliance

  • Defined the design vision for AI in fleet tracking workflows, focusing on how fleet managers could interpret operational data and act more efficiently

  • Designed Motive’s scalable live fleet view for enterprises with 200,000+ assets, improving load times from multiple minutes to under 2 seconds; the experience was subsequently adopted as the dashboard homepage for all customers

  • Hired and developed 8 product designers and design managers across levels from entry-level to staff, using career coaching, design critiques, and performance feedback to scale the fleet design organization

 

Project

Digital

  • Project Strategy

  • User Experience

  • Web Interface

  • Copywriting