Motive (Scalable Fleet View)
Summary
Led product design across a Fleet Management organization that grew revenue 30% year over year, setting direction across Fleet Foundations, Tracking, Dispatch, Maintenance, Fuel, and Compliance
Defined the design vision for AI in fleet tracking workflows, focusing on how fleet managers could interpret operational data and act more efficiently
Designed Motive’s scalable live fleet view for enterprises with 200,000+ assets, improving load times from multiple minutes to under 2 seconds; the experience was subsequently adopted as the dashboard homepage for all customers
Hired and developed 8 product designers and design managers across levels from entry-level to staff, using career coaching, design critiques, and performance feedback to scale the fleet design organization
Project
Digital
Project Strategy
User Experience
Web Interface
Copywriting
