Summary

In 2021, the ~20 person design team, which at that time brand and product design were on one team, at Motive (then KeepTruckin) held an internal contest to design a trucker hat. The contest was open ended; you could include the company name or not, and you could use existing brand assets or create completely new branding and design. The only criteria was that it had to have a trucking theme to it. My submission won, so we got it made for everyone on the team.

Project

Brand

• Logo Design

• Merch Design