Overview

Pinnacle Business Services is a company set up to embrace modern telecommuting trends with a wide range of virtual accounting and bookkeeping services.

Project

Brand

• Logo Design
• Style Guide
• Stationery Design
• SEO Strategy
• Copywriting

Digital

• User Experience
• Web Interface
• Photography

Challenge

The problem was, they didn’t have an appropriate modern image to accurately represent the company; a cliché associated with the word ‘pinnacle’— a peak— wasn't the answer.

Strategy

With a welcoming tone, set by the rounded nature of the Avenir typeface, a natural color scheme, and a creative symbol made up of the company’s abbreviation, Pinnacle now has a contemporary image full of vitality.

A clean and highly user-friendly website using modern web design trends was developed and SEO optimized both in code and in web copy. Our professional photography of the office and the staff help to support the website with strong visual content.

Finally, Elative provided a comprehensive consultation of the usage of social media to help them form relationships with their target audience.

Quote

“We used Elative to do a complete brand overhaul. Our logo was dated and our website far from acceptable.”

“Elative designed a fresh, current logo for us with an updated color scheme. They developed a new webpage for us considering all of the functionality that we needed and adding all of the key words and phrases that ensure that we are found when clients and more importantly potential clients are looking for us on the web.”

“The staff at Elative was very responsive and helpful and we have been very pleased with our new look and website.”

Elizabeth Whitehouse, Founder & Principal at Pinnacle Business Services