Stanford Jazz Workshop (2011)
Overview
Stanford Jazz Workshop (SJW) is a non-profit organization dedicated to jazz education and appreciation. They hold annual summer camps for all ages and skill levels, as well as a summer festival that attracts some of the best in jazz.
Project
Brand
- Logo Design
- Print Marketing
Digital
- User Experience
- Digital Advertising
Challenge
SJW needed an agency that could create strong unique seasonal branding campaigns in both digital and print for the organization’s workshops and festival for the summers of 2011, 2012, and 2013, as well as special events celebrating their 40th season dedicated to jazz education and performance.
Previous to working with Elative, SJW didn’t have a coordinated brand strategy, which often resulted in confusion among their target audience between seasons, as well as between the workshop and festival. SJW's website was also a static site that was poorly organized and took too much effort to update on a regular basis with news, new and updated camp programs, and new festival performances.
Strategy
Elative’s expertise in creating focused branding campaigns that support SJW’s marketing goals made for a collaboration that resulted in the most student registrations for the workshops in their history in 2011, a 10% increase in 2012 above that record, and unprecedented interest and anticipation for the summer festivals. And 2013 was yet another record year.
We implemented a brand system that was utilized across the workshop and festival, one that shared a common color palette, yet differentiated each other by the specific uses of those colors. We also designed and implemented a completely new website with a rethought site structure and navigation, as well as a robust ExpressionEngine CMS.
Quote
“My organization needed a brand makeover and web technology upgrade with some marketing oomph… Kyung Min and the team at Elative were recommended to me by an associate with extremely high standards at a large high-tech company.”
“I’ll cut to the chase: Record sales have ensued, even in a down economy and in a market that’s not without significant competition. Feedback from longtime customers and business associates is uniformly high in praise.”
“…their work has enabled me to eliminate one of the worst time- and money-sinks that our organization faced: a rabbit-warren of a web site that had as many problems as it had different designers working on it. …The Elative folks are good, and they’re good folks.”
Ernie Rideout, Director of Marketing at Stanford Jazz Workshop
