Summary

Challenged with increasing public awareness of and advocacy for the University of California, Grow Marketing concepted and executed a significant grassroots and social media campaign to bring to life the many impacts and innovations that UC has brought to California. 

The Onward California Tour made 30+ stops in cities up and down the state encouraging guests to engage, learn and share their knowledge and support of UC via taking a photo and contributing to a community art wall, among other things. 

We worked with Grow Marketing to create an iPad web app for collecting leads and educating guests with fun UC facts.

Project

Digital

• User Experience

• App Interface